Prime Video 4K now gated behind a pricier Ultra tier
TL;DR
Amazon is raising Prime Video prices in the US by moving 4K UHD streaming behind a new Prime Video Ultra tier, priced at $5/month (up from $3), starting April 10. The Ultra plan also increases downloads from 25 to 100 and allows up to five concurrent streams (vs. three). Standard Prime members will no longer get UHD content, and Dolby Vision is available on Ultra while Dolby Atmos remains exclusive to the $5 tier; this price move mirrors recent hikes at other streamers.
- You'll now have to fork out for an additional subscription if you want to watch 4K content on Prime Video Engadget
- Prime Video’s Ad Free subscription becomes Prime Video Ultra for $4.99 a month About Amazon
- Amazon to hike price of ad-free Prime Video tier by $2 a month CNBC
- Amazon Hikes Price and Rebrands Prime Video’s Ad-Free Tier The Hollywood Reporter
- Amazon to Hike Fee for Prime Video Ad-Free Tier to $5 per Month in U.S., on Top of Prime Membership Variety
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