Tag

Prime Video Ultra

All articles tagged with #prime video ultra

Prime Video Ultra Price Hike Brings More Downloads and 4K Perks
business28 days ago

Prime Video Ultra Price Hike Brings More Downloads and 4K Perks

Amazon is hiking the price of its ad-free Prime Video tier to $4.99/month starting April 10, rebranding it Prime Video Ultra, which adds 100 offline downloads, up to five concurrent streams, and exclusive 4K/Dolby Atmos streaming, while the standard ad-free plan will gain more downloads and streams; standalone Prime Video remains $8.99/month. The move comes amid a broader industry trend of price increases, with Amazon highlighting new perks and upcoming originals like a live-action God of War series to justify the cost.

Prime Video 4K now gated behind a pricier Ultra tier
entertainment29 days ago

Prime Video 4K now gated behind a pricier Ultra tier

Amazon is raising Prime Video prices in the US by moving 4K UHD streaming behind a new Prime Video Ultra tier, priced at $5/month (up from $3), starting April 10. The Ultra plan also increases downloads from 25 to 100 and allows up to five concurrent streams (vs. three). Standard Prime members will no longer get UHD content, and Dolby Vision is available on Ultra while Dolby Atmos remains exclusive to the $5 tier; this price move mirrors recent hikes at other streamers.

Amazon Rebrands Ad-Free Prime Video as Prime Video Ultra With Price Rise
business29 days ago

Amazon Rebrands Ad-Free Prime Video as Prime Video Ultra With Price Rise

Amazon says its ad-free Prime Video tier will be renamed Prime Video Ultra and its price will rise from $2.99 to $4.99 per month starting April 10. Ultra adds 4K/UHD streaming, allows five concurrent streams (up from three), and supports up to 100 downloads (from 25). The standard Prime Video plan will also increase downloads to 50 and concurrent streams to four. Prime Video remains part of Amazon Prime (and standalone is $14.99/month). The move underscores ongoing monetization of streaming services, with Prime Video expanding features like NBA games in recent seasons.