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Snoop Dogg's 'Give Up Smoke' Marketing Stunt Backfires, CEO Forced Out

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Source: UNILAD
Snoop Dogg's 'Give Up Smoke' Marketing Stunt Backfires, CEO Forced Out
Photo: UNILAD
TL;DR

Snoop Dogg's announcement of quitting smoking turned out to be a marketing ploy for Solo Stove, which did not result in the expected revenue increase for the company. The CEO of Solo Brands has left his position, and the company is looking to build awareness and expand its reach through new campaigns. Meanwhile, Snoop reminisced about getting stoned with Willie Nelson in Amsterdam and admitted that he couldn't out-smoke the legendary musician.

Topics:businessentertainment#entertainment#marketing-stunt#revenue#smoking#snoop-dogg#solo-stove
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  1. Snoop Dogg 'quitting' smoking for marketing stunt 'went badly wrong'  UNILAD
  2. Snoop Dogg 'Smokeless' Ad Flops, Company Swaps CEOs  TMZ
  3. Snoop Dogg's Viral 'Give Up Smoke' Ad CEO Steps Down  UPROXX
  4. Snoop Dogg's “Smokeless” Marketing Stunt Completely Flops, CEO Forced Out As Solo Stove Regroups  Whiskey Riff
  5. Snoop Dogg's 'Give Up Smoke' Campaign Backfires, CEO of Solo Brands Steps Down  The Messenger

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