All articles tagged with #marketing stunt
Netflix promotes The Last House with a man living inside a furnished billboard on Sunset Boulevard, interacting with passersby from a 30-foot-high “living room” as part of the promo; the stunt mirrors the film’s premise and stars Greta Lee and Wagner Moura, directed by Louis Leterrier.
HBO promoted its upcoming series 'It: Welcome to Derry' by deploying Pennywise the Dancing Clown in major cities worldwide, including New York, Paris, and Manila, as part of a 'Red Balloon Takeover' marketing campaign featuring series-themed characters and Easter eggs. The series is a prequel to the 'It' films, set in 1962 Derry, Maine, and features Bill Skarsgard reprising his role as Pennywise. The show premieres on October 26.
LeBron James launched a controversial marketing campaign with Hennessy that played on his past 'Decision' moment, generating mixed reactions from fans and branding experts, with some viewing it as a clever buzz generator and others as a letdown or 'trolling'.
The Borderlands 4 Ripper Rage Room at PAX West is a chaotic, loud, and popular marketing stunt where fans smash objects in a plexiglass chamber, embodying the game's anarchic spirit and drawing crowds despite its obnoxiousness.
The reported on-set romance between Pamela Anderson and Liam Neeson was revealed to be a strategic marketing ploy for their film 'The Naked Gun,' with insiders confirming there was no genuine relationship, only a publicity stunt to boost box office interest.
HMD and Heineken have collaborated on the Boring Phone, a translucent flip phone with no apps, designed to evoke nostalgia and promote connecting with friends over a cold one. The limited edition phone will only be available through giveaways, with 5,000 units to be made. It features basic specs and supports calling and texting via 2G, 3G, and 4G. The Boring Phone will be available through social media giveaways in the UK, with other markets to follow later in the year, and an app that "turns smartphones boring" will be available for download in June.
In response to the widespread cellular outage in the U.S., Krispy Kreme is offering a free Original Glazed Doughnut to anyone who visits their shops from 5-7 p.m. with no proof of being affected necessary, garnering praise for their rapid and simple response on social media. This move showcases the brand's real-time marketing approach and commitment to providing freebies without the need for app downloads or rewards programs.
Former lead designer Sébastien Benard claims that Motion Twin's decision to abruptly end Dead Cells' development was a strategic marketing move to make room for their new game, Windblown. Benard criticized the decision as a "greedy" and "logical marketing stunt" to promote the upcoming action roguelite. Most of the original Dead Cells developers had either left or were not working on Windblown, leading Benard to believe that the cancellation was a deliberate strategy to shift focus to the new game.
Pizza Hut has launched the "Goodbye Pies" campaign, allowing customers to order a Hot Honey pizza for delivery to an ex-lover with a customized message on the box, in an effort to aid breakup woes leading up to Valentine's Day. The campaign is tied to the release of new menu items and is available in select locations, with an option for those outside of those areas to request a breakup message and a free gift card for a Hot Honey pizza to be sent to an ex. This marketing stunt follows previous initiatives aimed at differentiating Pizza Hut from its competitors.
McDonald's has introduced the Burgercuda, a modified 1970 Plymouth Barracuda, as the Hamburglar's getaway car, complete with a black-and-white livery and themed interior. The car is being driven cross country, and customers can win prizes by spotting it and scanning a QR code. Mechanical details aside, the car features a hidden burger warmer, burger holder, and cupholder, all in line with the Hamburglar's burger-stealing theme. This marketing stunt is a playful nod to the iconic character and the peak muscle car era, with original high-performance Barracuda models being highly sought-after collectibles.
Snoop Dogg's viral marketing stunt with Solo Brands backfired, leading to the ouster of the company's CEO after it failed to increase sales as intended. The smokeless firepit company had to adjust its financial expectations for 2023 and appointed a new president and CEO, Christopher Metz, to replace the former CEO, John Merris.
Snoop Dogg's announcement of quitting smoking turned out to be a marketing ploy for Solo Stove, which did not result in the expected revenue increase for the company. The CEO of Solo Brands has left his position, and the company is looking to build awareness and expand its reach through new campaigns. Meanwhile, Snoop reminisced about getting stoned with Willie Nelson in Amsterdam and admitted that he couldn't out-smoke the legendary musician.
Spotify surprised users by roasting Lil Nas X ahead of his latest song release, prompting mixed reactions from fans. While some saw it as a clever marketing ploy, others criticized the move. In response, Lil Nas X posted a viral video and Spotify engaged in a playful exchange. However, the artist has also faced criticism for his new song "J Christ," with some accusing him of disrespecting Christianity.
Microsoft is collaborating with Paramount to promote the upcoming Teenage Mutant Ninja Turtles movie by giving away limited edition pizza-scented Xbox controllers. The controllers come in four variants representing the four turtles and feature a built-in scent diffuser. To win one, fans must follow Xbox Game Pass on Twitter and retweet a post by August 13th. While the controllers are not available for purchase, they will be showcased at Microsoft's Experience Center in New York on August 2nd. This marketing stunt follows previous collaborations between Microsoft and TMNT, and offers fans a unique gaming accessory to show off to their friends.