Adidas Struggles with Unsold Yeezys and Kanye West Split.
TL;DR Summary
Adidas blames YEEZY for its $448 million USD loss in Q1 2023 and is now betting big on Jerry Lorenzo's upcoming Fear of God Athletics line, which includes apparel, lifestyle, sneakers, and basketball footwear. The collection is set to be worn by various adidas athlete ambassadors in the NBA and could be a "game-changer" for the brand by 2024. Fans will have to wait until the second half of 2023 for the release of the collaboration.
- Adidas Set to Launch Fear of God Athletics Collaboration in Second Half of 2023 HYPEBEAST
- Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them NPR
- Adidas boss ADMITS Kanye West exit slashes profits Geo News
- Adidas Stuck With Over $1 Billion Of Unsold Yeezys After Kanye West Split! PerezHilton.com
- 7 Months After the Split with Kanye West, Where Is Adidas Keeping the $1,300,000,000 Yeezy Sneakers? Netflix Junkie
Reading Insights
Total Reads
0
Unique Readers
14
Time Saved
1 min
vs 2 min read
Condensed
73%
277 → 76 words
Want the full story? Read the original article
Read on HYPEBEAST