Adidas Struggles with Unsold Yeezys and Kanye West Split.
Adidas blames YEEZY for its $448 million USD loss in Q1 2023 and is now betting big on Jerry Lorenzo's upcoming Fear of God Athletics line, which includes apparel, lifestyle, sneakers, and basketball footwear. The collection is set to be worn by various adidas athlete ambassadors in the NBA and could be a "game-changer" for the brand by 2024. Fans will have to wait until the second half of 2023 for the release of the collaboration.