Shein's Influencer Factory Tour Sparks Controversy and Praise.
TL;DR
Shein invited a group of influencers to tour one of its factories in Guangzhou, China, in an attempt to improve its image. However, commenters were quick to point out that the highly curated brand trip did not reflect the reality of Shein factory working conditions. Shein has faced criticism for stealing indie designers' work, violating local labor laws, and exemplifying the worst of fast fashion's environmental impact. The Chinese fast fashion giant did $100 billion in sales in 2022, up from $10 billion in 2020.
- How Shein’s influencer trip to a Chinese factory backfired TechCrunch
- Influencers Gas Up Shein After Factory Tour: No Slave Labor Here! Gizmodo
- How Do You Convince People Your Sweatshop is Cool? Pay an Influencer To Tour It. VICE
- Shein exploited marginalized women for their influencer trip. It worked. Mashable
- Influencers praise conditions in Shein factory despite abuse allegations AOL
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