"JPMorgan Chase Enters Media Industry, Sells Financial Data of 80M Clients"
TL;DR
JPMorgan Chase is set to launch Chase Media Solutions, a business that will provide companies with the financial data of its 80 million clients for targeted marketing purposes. The new venture aims to leverage transaction data to allow brands and agencies to precisely target customers based on their purchase history. This move comes after JPMorgan Chase's acquisition of Figg, a card-linked marketing platform, and is positioned as a step towards bringing value to both business clients and banking customers.
Topics:businessfinance-and-technology#consumer-targeting#data-privacy#finance-and-technology#financial-data#jpmorgan-chase#marketing
- JPMorgan Chase To Sell Financial Data of 80,000,000 Clients As Trillion-Dollar Bank Launches Media Platform The Daily Hodl
- Chase's New Advertising Offering Is A Stroke Of Genius Forbes
- Solo Stove and Blue Bottle Pilot Retail Media Initiative With Unique Twist on Consumer Data Consumer Goods Technology
- Chase launches first bank-led media network Search Engine Land
- JPMorgan Chase steps into media industry, will sell data of 80M clients MSN
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