Generational Wealth Preserved: Four Habits of the Ultra-Wealthy

In an as-told-to interview, Rob Mallernee, CEO of Eton Solutions and a longtime adviser to ultra‑high‑net‑worth families, says the four habits that keep wealth lasting are: cultivate a purpose-driven family culture so wealth is stewarded rather than owed, treat tax planning as an ongoing, strategic process with tax-efficient investments, buy-and-hold core assets to reduce taxes and costs (and borrow against holdings rather than selling), and stay frugal by scrutinizing even small expenses to protect wealth across generations.