Peloton expands subscription options and rebrands as inclusive fitness company.

Peloton has launched three new app-only memberships, including a free option, to showcase its range of fitness content without requiring expensive hardware. The midrange option, Peloton App One, offers access to thousands of on-demand classes in nine exercise types, including strength, meditation, outdoor walking, and yoga, as well as three equipment-based classes per month and live classes. The premium tier, Peloton App Plus, includes unlimited access to all classes, excluding Peloton’s Lanebreak and Scenic options. The company is also introducing Peloton Gym, a new type of strength training content that offers written workouts and video demos.