Champagne Label Causes Destruction of American Beer in Europe.
TL;DR
Belgian authorities destroyed a shipment of 2,352 cans of Miller High Life beer labeled as "The Champagne of Beers" because it infringed on the protected designation of Champagne. The French Champagne Committee called the beers "illicit goods." The container was destroyed with utmost respect for environmental concerns and was recycled in an environmentally responsible manner. The parent company of Miller High Life, Molson Coors, did not immediately respond to the incident.
Topics:businessfood-and-beverage#champagne#counterfeit-goods#environmental-responsibility#european-regulations#food-and-beverage#miller-high-life
- Belgium destroyed 2,352 cans of American beer advertised as Champagne Insider
- U.S. BEER DESTROYED OVER THE USE OF WORD "CHAMPAGNE" Associated Press
- 'The Champagne of Beers' leaves French producers frothing The Associated Press
- Miller High Life Cans Destroyed in Europe Over 'Champagne of Beers' Logo The Wall Street Journal
- Belgians destroy 2,352 Miller High Life cans over 'Champagne' label The Washington Post
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