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Introducing Doritos' Alcoholic Nacho Cheese Spirit

1 min read
Source: Bloomberg
Introducing Doritos' Alcoholic Nacho Cheese Spirit
Photo: Bloomberg
TL;DR

PepsiCo and indie distiller Empirical have partnered to create an alcoholic beverage that tastes like Doritos Nacho Cheese chips, marking Doritos' first foray into the alcohol industry.

Topics:businessfood-and-beverage#alcoholic-beverage#doritos#empirical#food-and-beverage#partnership#pepsico
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  1. Doritos, Empirical Launch New Alcoholic Nacho Cheese-Flavored Spirit  Bloomberg
  2. Doritos thinks we want nacho cheese-flavored booze  CNN
  3. 84-proof Doritos—behind the chip's new alcohol collab  Ad Age
  4. Doritos Flavored Liquor Is Here  Food & Wine
  5. This Doritos-flavored booze is real — and begging for a Blood Mary  MarketWatch

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