Texas AG Probes Celsius and Alani Nu for Teen-Targeted Caffeine Marketing
TL;DR Summary
Texas Attorney General Ken Paxton announced a consumer-protection investigation into Celsius Holdings and its Alani Nu energy drinks over marketing practices aimed at teens and potential safety warnings, focusing on the drinks' high caffeine content (200 mg per 12 oz) and related health concerns and lawsuits citing insufficient warnings and deceptive practices under the Texas DTPA.
- Attorney General Ken Paxton Announces Investigation into Celsius Energy Drink Company to Protect Texas Children from Dangerous Levels of Caffeine Office of the Attorney General (.gov)
- Texas opens investigation into Celsius, maker of Alani Nu energy drinks, over caffeine levels marketed to teens KBTX News 3
- Ken Paxton announces investigation into energy drink company linked to death of Weslaco cheerleader KRGV
- Ken Paxton to investigate Celsius, Alani Nu over concerns high-caffeine energy drinks are being marketed to minors Click2Houston
- Texas AG Paxton to Probe Whether Celsius Marketed Energy Drinks to Children WSJ
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