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Youth Marketing

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Texas AG Probes Celsius and Alani Nu for Teen-Targeted Caffeine Marketing
government11 hours ago

Texas AG Probes Celsius and Alani Nu for Teen-Targeted Caffeine Marketing

Texas Attorney General Ken Paxton announced a consumer-protection investigation into Celsius Holdings and its Alani Nu energy drinks over marketing practices aimed at teens and potential safety warnings, focusing on the drinks' high caffeine content (200 mg per 12 oz) and related health concerns and lawsuits citing insufficient warnings and deceptive practices under the Texas DTPA.