Medicare Opens Obesity-Drug Access for Seniors, Yet Awareness Is Lagging

TL;DR Summary
Medicare’s Bridge demonstration program will start covering obesity medications for eligible beneficiaries with a $50 monthly copay, starting July 1, expanding access to GLP-1 drugs like Wegovy and Zepbound; however, awareness among seniors is low, enrollment isn’t automatic and requires a prescription plus prior authorization, and public outreach is being scaled up after launch as CMS and drugmakers prepare for possible demand through 2027.
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