UnitedHealth and Optum rebrand NaviHealth

TL;DR
UnitedHealth Group and Optum are discontinuing the name of their tech-driven care management company, NaviHealth, following congressional criticism over the use of algorithms to deny payments for patients' care. The move is part of a broader rebranding effort by Optum's division, which provides services to people at home and in post-acute facilities. UnitedHealth aims to control every aspect of patient care outside of hospitals while distancing itself from controversial practices. Optum's post-acute-care companies will be renamed Home & Community Care starting in Q1 2024.
Topics:businesshealthcare#algorithmic-care-denials#healthcare#navihealth#optum#rebranding#unitedhealth-group
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