Hilton to Launch Low-Cost Extended Stay Brand Amid Economic Uncertainty.
TL;DR
Hilton plans to launch a new budget extended stay hotel brand, which will be at "the lower end of midscale," below Home2 Suites. The new brand will combine the benefits of an apartment and a hotel, and will have an average length of stay of 20-30 days. Hilton's focus lately has been on lower-end brands that are higher margin. The new brand would be lower end than Home2 Suites by Hilton.
- Hilton Plans Low-End, High-Margin Extended Stay Brand One Mile at a Time
- Hilton teases another new budget brand amid economic uncertainty The Points Guy
- Hilton CEO on Q1 earnings beat CNBC Television
- Hilton Working On Extended Stay Lower End Mid-Scale Brand (Livsmart Suites?) LoyaltyLobby
- Hilton CEO leaks new extended-stay brand on earnings call - HOTELSMag.com HOTELS
- View Full Coverage on Google News
Want the full story? Read the original reporting
Read on One Mile at a Time