BJ’s Wholesale Club: How Beverly Jean Became the Brand’s Namesake

Shoppers at BJ’s Wholesale Club learn the store’s initials honor Beverly Jean, the daughter of founder Mervyn Weich, who helped name the first Massachusetts location in 1984. The name stuck even after Weich’s resignation, and BJ’s — which now has hundreds of locations — continues to note the origin (Beverly Jean) even as it expands; the article also notes similar origin stories for other brands and mentions BJ’s active growth plans.