Gen Z Frenzy at Jersey Shore Bars as Influencers Spark VIP Nights

A viral wave of influencer videos featuring Alix Earle, Livvy Dunne and others has drawn Gen Z crowds to Jersey Shore bars like Jenks Club and The Parker House, where VIP passes costing about $200–$300 let buyers skip lines and secure front-row access. Long waits, steep prices, and multi-year waitlists have sparked mixed feelings among locals who recall a less-commercial past, while bar owners see the VIP system as a tool to manage demand. The phenomenon—amplified by social media—has reshaped a once-local scene into a theme-park-like experience that still drives seasonal business for the shore.