Streaming Becomes the Dominant Force in TV Viewership
TL;DR
In May, streaming surpassed broadcast and cable TV for the first time, accounting for 44.8% of viewership, driven by both subscription and free services like YouTube, which hit a record 12.5% share, reflecting a significant shift in consumer habits over the past four years.
- Streaming Hits New High, Surpassing Broadcast & Cable TV Viewing In May For First Time, Nielsen Says Deadline
- It’s Official: Streaming Is Now the King of TV The New York Times
- Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time Nielsen
- Streaming viewership exceeded cable and broadcast combined for the first time last month, report says Yahoo Finance
- Nielsen: Streaming passes linear TV for first time Sports Business Journal
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