Barron Trump’s Yerba Mate Startup Edges Toward Launch Amid Donor Ties

Barron Trump, 20, is listed as a director of Sollos Yerba Mate Inc., a Florida start‑up making pineapple- and coconut-flavored yerba mate drinks, with a May 2026 launch now planned. The company’s registration and a Palm Beach connection tie Barron to donor Jay Weitzman (whose grandson Spencer Bernstein also serves as a director), though Weitzman denies involvement. Critics warn the arrangement could raise ethics concerns given the president’s family ties, and Barron also has ties to the Trump crypto venture World Liberty Financial. Sollos promotes a South Florida lifestyle image, while some in the yerba mate community react skeptically to the family connections.