New Jersey Moves to Stop Price Discrimination Tied to Personal Data

1 min read
Source: The Guardian
New Jersey Moves to Stop Price Discrimination Tied to Personal Data
Photo: The Guardian
TL;DR Summary

New Jersey's Fair Price Protection Act prohibits retailers from using shoppers' personal data to charge different prices for the same products, making the state the third in the U.S. to ban surveillance pricing; the law also imposes a one-year pause on rolling out new electronic shelf labels while the impact is studied, with loyalty programs unaffected.

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