Hollister Arrives at Target, Boosting Abercrombie’s Wholesale Push

Abercrombie & Fitch Co.'s Hollister brand will be sold at Target as part of a multi-season wholesale partnership, marking Hollister’s first foray into home/dorm merchandise alongside apparel. Starting June 28, Target will carry nearly 60 items—dorm bedding, home goods, fleece and sleepwear—priced roughly $25–$65 and available at most Target stores and select Hollister locations. The deal expands A&F’s wholesale strategy after last year’s partnerships with Dick’s Sporting Goods and various department stores. CFO Robert Ball noted Hollister’s latest quarter showed flat net sales and a 2% comp decline, with gains in the Americas and Asia offsetting softness in the Middle East and Europe.