Michaels expands experiential store format to three locations, adding Knit & Sew Shop and rewards-focused self-checkout
TL;DR Summary
Michaels is rolling out an expanded experiential store concept to its third location, Rogers, Arkansas, after openings in Easton, Ohio and Irving, Texas. The refreshed format includes a prominent Michaels Knit & Sew Shop, expanded framing and personalization services (embroidery, engraving, made-to-order stickers), a Welcome Center, a rewards-member self-checkout queue, a unified florals/greens department, and a Pinterest Trend Bar, with plans to test more concept stores in 2026 and a party shop space that debuted in 2025.
- Michaels debuts new store format at 3 locations Retail Dive
- Michaels® Debuts Next Gen Stores Designed to Fuel Creativity, Celebration, and Community The Michaels Companies, Inc.
- Michaels debuts 'experiential' supercenter with crafty 'store-in-store' concept the-sun.com
- Michaels opens redesigned store in Rogers with custom framing and party center KHBS
- Michaels set to open fresh concept store in Rogers Northwest Arkansas Democrat-Gazette
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