"Target Introduces Up&Up: A Budget-Friendly Brand with Lower Prices on Everyday Essentials"

Target is relaunching its popular "up&up" brand after 15 years, adding hundreds of new items and reformulating 40% of existing products to provide shoppers with better quality and value. The expanded selection includes items such as paper towels, beauty products, and pet care essentials, with most products priced under $15. The brand's revamp also includes improved packaging, sustainability efforts, and a promise to continue updating products through early 2025. Additionally, Target has introduced a new "Dealworthy" brand offering everyday basics at affordable prices, with many items priced under $10 and a return policy of one year for Target-owned brand items.