"Bud Light's NFL Sunday Ticket Giveaway: A Marketing Blitz to Win Back Beer Drinkers"
TL;DR
Bud Light is running a promotion where 2,000 lucky winners can receive a free year-long subscription to YouTube's NFL Sunday Ticket package. Participants can enter on Bud Light's website, and winners will be randomly selected by Anheuser-Busch. The contest also offers digital gift cards for the NFL Shop. Bud Light's sales have been declining, and this promotion is part of their efforts to recoup sales. Rival company Heineken plans to spend $100 million on marketing their new beer and is giving away two million free samples.
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