AI's Impact on News Traffic and Publishing: A Growing Concern

1 min read
Source: New York Post
AI's Impact on News Traffic and Publishing: A Growing Concern
Photo: New York Post
TL;DR

Google's AI Overviews feature has significantly increased 'zero click' searches, leading to a sharp decline in traffic to news websites, with organic visits dropping from over 2.3 billion to under 1.7 billion in a year, and many publishers experiencing substantial traffic losses, despite Google's claims of new opportunities for content discovery.

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