"Amazon Launches AI Shopping Assistant 'Rufus' for Enhanced Shopping Experience"
TL;DR
Amazon has launched an AI-powered shopping assistant called Rufus, initially available in beta to select U.S. customers within the Amazon mobile app. Rufus is trained on the company's product catalog and web data, allowing customers to chat for help with finding products, comparisons, and recommendations. Customers can ask questions related to their shopping needs, and the AI will provide answers and refine results. Amazon plans to improve Rufus over time based on customer feedback and will add additional elements to the experience.
- Amazon debuts ‘Rufus,’ an AI shopping assistant in its mobile app TechCrunch
- 'Amazon Rufus' AI experience comes to the Amazon Shopping app About Amazon
- Amazon announces AI shopping assistant called Rufus CNBC
- Amazon Introduces Rufus, an AI Shopping Tool, and Reports Earnings The New York Times
- Amazon made an AI bot to talk you through buying more stuff on Amazon The Verge
Want the full story? Read the original reporting
Read on TechCrunch