Apple Explores Acquisition of AI Startup Perplexity

TL;DR
Apple is considering acquiring Perplexity AI to bolster its AI capabilities and develop an AI-based search engine, potentially as a strategic move to replace its Google partnership amid antitrust concerns. The discussions are in early stages, and a deal could be significant, possibly the largest in Apple's history, depending on valuation and negotiations. The move is part of Apple's broader effort to catch up in generative AI and improve its AI features across products.
Want the full story? Read the original reporting
Read on Bloomberg