Apple flags inevitable iPhone price hikes amid memory-chip crunch
TL;DR
Tim Cook told the Wall Street Journal that iPhone price increases are unavoidable due to a persistent memory chip price crunch; Apple has been absorbing higher component costs in 2026, but the upcoming iPhone 18 may carry higher prices (potentially up to $200 more than the iPhone 17), with Pro models possibly facing roughly $150 extra in parts costs.
- Tim Cook says iPhone price increase is 'unavoidable' Mashable
- Exclusive | Apple to Raise Prices Due to Memory Chip Crunch, Tim Cook Says WSJ
- Apple to raise gadget prices as AI drives up costs The Telegraph
- Apple boss Tim Cook says prices to rise due to memory chip costs BBC
- Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices The Verge
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