Apple's Daily-Dollar Lease Plan for iPhone, Mac, and More
TL;DR Summary
Apple has rolled out Apple Upgrade, a multi-device lease program in the U.S. offering 12- and 24-month terms for iPhone and Apple Watch and 24- and 36-month terms for Mac and iPad, with monthly payments starting around $11.99–$24.99 and options to trade in devices plus 3% daily cash back with Apple Card. Analyst Mark Gurman sees it as a strategy to frame a $1-per-day cost as affordable, potentially boosting upgrades and locking customers into Apple's ecosystem, though success remains uncertain.
- The Apple Upgrade Leasing Program Bets That Consumers Won’t Blink At ~$1 Per Day For A Brand-New iPhone Or Mac Wccftech
- Apple's iPhone leasing program: How it works, what to consider Yahoo Finance
- Apple Is Reinventing Itself as the World’s Biggest Subscription Provider Bloomberg.com
- Apple will now let you lease your next iPhone or Mac instead of buying it CNN
- Should you still buy your next smartphone — or subscribe to it instead? TechCrunch
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