"Apple's Expensive Gamble: The Rise and Fall of the Doomed Car Project"

Apple's secretive Project Titan, a long-rumored driverless car project, has been officially shuttered after nearly a decade of development, with the company scaling back its plans for the car to have less ambitious self-driving capabilities and targeting a sub-$100,000 price tag for the vehicle, with launch plans now pushed back to 2026. The project faced numerous challenges, including leadership changes, employee departures, and skepticism from within the company, ultimately leading to its demise despite significant investment and efforts.