"Apple's Failed Electric Car Project: A Decade of False Starts and Reactions from Elon Musk"
TL;DR
Apple has officially ended its long-running Apple Car project, Project Titan, after years of struggles and internal conflicts. The project, which aimed to develop a self-driving car, faced challenges from the start, including differing views on its direction and the difficulty of transferring Apple's proficiencies to the automotive world. Despite significant investment and hiring, the project ultimately floundered due to organizational and planning issues, highlighting the complexities even a company like Apple can face in entering new industries.
Topics:businesstechnology#apple#automotive-industry#organizational-challenges#project-titan#self-driving-car#technology
- The Apple Car Project Was Always Doomed Jalopnik
- Behind Apple's Doomed Car Project: False Starts and Wrong Turns The New York Times
- Apple cancels electric car project after a decade Fortune
- A salute and a cigarette: Elon Musk reacts to report that Apple's 10-year EV project is dead without selling a single car — 3 top electric vehicle stocks that could charge ahead now Yahoo Finance
- RIP to the Apple Car, we hardly knew ye The Verge
Want the full story? Read the original reporting
Read on Jalopnik