Bumble lets men start chats, extends reply window to 72 hours
TL;DR
Bumble announced it is removing its rule that prevented men from messaging first, allowing men to initiate conversations. The platform also extends the time to respond to initial messages from 24 to 72 hours. CEO Whitney Wolfe Herd says the change is about reducing pressure and giving users more flexibility, reflecting feedback and busy modern dating. The move comes amid slow dating-app growth and reports of a potential sale, alongside prior layoffs and revenue pressures.
- Bumble scraps signature rule and now allows men to make first move on dating app NBC News
- Bumble drops women-first chat rule as dating apps seek engagement boost The Guardian
- Bumble eases women-first messaging rule as dating apps seek engagement boost Reuters
- Bumble is losing its Bumble-ness Business Insider
- Bumble Gives Men a Shot at First Move in a Shift for the Dating App Bloomberg.com
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