DeepSeek Quadruples AI Model Prices, Yet Remains Cheaper Than Rivals

China’s DeepSeek has quadrupled prices for its flagship V4 AI models, with peak-hour pricing for the DeepSeek-v4-pro rising to $3.96 per 1 million output tokens (from $0.87), effective Aug 16; even after the hike, the company says its rates stay far below U.S. and Chinese competitors, and it’s in talks for a new fundraising round after raising over $7.4 billion.