Disney CEO Bob Iger sees potential in AI despite its disruptive nature.

1 min read
Source: IGN
Disney CEO Bob Iger sees potential in AI despite its disruptive nature.
Photo: IGN
TL;DR Summary

Disney CEO Bob Iger has acknowledged that AI development represents some interesting opportunities for the company and that they have already started using AI to create efficiencies and better serve customers. However, he also expressed concerns about the legal challenges and disruption that AI could bring, particularly from an IP management perspective. Iger's comments come as the entertainment industry increasingly adopts AI technologies, with the ongoing Writers Guild of America strike highlighting the issue of AI writing.

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