
Bergdorf Goodman bets on elite sales staff to revive luxury retail
Bergdorf Goodman is attempting to restore its reputation as a premier luxury destination by prioritizing high-touch, personalized service. After enduring two bankruptcies in six years, the Fifth Avenue flagship is shifting away from cost-cutting measures that eroded its white-glove standards. The strategy relies on retaining top-performing sales associates to recreate the exclusive, entertainment-driven shopping experience that historically attracted celebrities and royalty, aiming to reverse declining store traffic and restore brand prestige.













