Elon Musk's Twitter takeover: A year of decline and controversy

One year after Elon Musk's takeover of Twitter, now called X, the platform has experienced a decline in advertisers and users. Musk has made significant changes to the platform, including dismantling core features, firing top executives, and losing a majority of its workforce. X has seen a 30% decline in active users and a 60% drop in advertising revenue. Musk's vision of turning X into an "everything app" remains uncertain, and the platform has lost its role as a central hub for news. The blue checkmark verification system has been devalued, and X has faced criticism for spreading misinformation and hate speech. Financially, X is struggling, with a significant drop in advertising revenue and a negative cash flow. Efforts to attract advertisers have been slow, and web traffic to X has declined.