"Emerging Startups Compete for Dominance in the Lucrative Lidar Market"

Lidar startups, including Innoviz, Luminar, and Ouster, are emerging as likely winners in the growing lidar market as automakers begin incorporating lidar units into their vehicles. These startups went public via SPAC mergers and are now separating themselves from the pack with growing order books, fast-evolving technology, and revenue in the tens of millions of dollars. While existing global auto suppliers may claim some market share, there are significant opportunities for these startups, especially in the addressable market for automotive lidar. Innoviz has secured contracts with BMW and Volkswagen, while Luminar has deals with Volvo Cars, Polestar, Mercedes-Benz, and Mobileye. Ouster, on the other hand, is exploring opportunities beyond autos but is also preparing to ship its low-cost solid-state lidar sensor to automakers.