EU Debuts AI-Labeling Rules for Content Across Platforms

EU's new AI transparency rules require clear labeling of AI-generated or substantially manipulated content, including visible labels and technical markers like watermarks; applies mainly to professional content with exemptions for personal use and artistic works, and requires persistent detection across platforms; compliance by Dec 2 with penalties for noncompliance; platforms and tech giants like Meta, TikTok, and Google are adopting labeling practices and standards.