"EU Threatens to Ban Meta's Targeted Advertising on Facebook"

The European data regulator has extended a ban on "behavioural advertising" on Facebook and Instagram, imposed by non-EU member Norway, to cover all 30 countries in the European Union and the European Economic Area. This ban, which targets users by harvesting their data, poses a setback for Meta Platforms, the owner of the social media services, as it has opposed efforts to curb the practice. Meta could face fines of up to 4% of its global turnover if it fails to comply with the ban. The decision affects approximately 250 million Facebook and Instagram users in Europe.