Google Faces Accusations and Controversy Over Video Ad Placement

1 min read
Source: The Verge
Google Faces Accusations and Controversy Over Video Ad Placement
Photo: The Verge
TL;DR

Google is facing scrutiny over allegations that it misled advertisers about the placement of video ads and potentially violated US sanctions. Research from analytics company Adalytics suggests that Google may have cost media buyers billions of dollars by placing ads on sites in ways that violate its own standards. Adalytics found that Google often placed ads in small, muted video players that autoplayed on a loop without viewer interaction, violating Google's quality standards. There are also concerns about Google running ads on websites such as Russia Today, Pravda, Breitbart, Zero Hedge, and Newsmax. Advertisers are calling for refunds and transparency from Google, while advertising companies are urging caution for advertisers participating in Google's ecosystem.

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