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"Google Implements AI-Powered Sales, Cuts Hundreds from Ad Team"

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Source: Ars Technica
"Google Implements AI-Powered Sales, Cuts Hundreds from Ad Team"
Photo: Ars Technica
TL;DR

Google is laying off "hundreds of employees" from its ad sales division, particularly in the "Large Customer Sales" team, as AI-powered tools are increasingly replacing human roles. The company's generative AI ad system, part of a product called "Performance Max," autonomously creates and optimizes ads using feedback systems. This is part of a broader trend of layoffs at Google, with previous cuts affecting various divisions, and signals a potential wave of generative AI job cuts across the industry.

Topics:businesstechnology#ad-sales#ai#google#layoffs#performance-max#technology
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  1. Google lays off “hundreds” more as ad division switches to AI-powered sales  Ars Technica
  2. Google layoffs continue with “hundreds” from sales team  The Verge
  3. Google Is Laying Off Hundreds of Employees in Its Advertising Team  Business Insider
  4. Google (NASDAQ:GOOGL) Cuts Hundreds from Its Ad Team - TipRanks.com  TipRanks
  5. Google layoffs: Company eliminating 'few hundred' jobs in ad sales  USA TODAY

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