Google to Face £13bn UK Ad Tech Lawsuit

Google must face a £13.6bn lawsuit in the UK alleging anti-competitive behavior in the online advertising market, brought by Ad Tech Collective Action LLP. The Competition Appeal Tribunal has ruled the case can go to trial, despite Google's attempts to dismiss it as "incoherent." The lawsuit claims Google's dominance in adtech has reduced income for UK publishers and involved "self-preferencing." Google plans to oppose the lawsuit vigorously. The case is opt-out, including all relevant UK publishers unless they opt out, and is funded by an unknown third party.