GroupM Collaborates with Google to Drive Post-Cookie Privacy Sandbox Testing

GroupM, in partnership with Google Chrome, has launched a global post-cookie technology readiness program to help advertisers prepare for the planned deprecation of third-party cookies in H2 2024. The program will provide participating GroupM clients with access to learning programs and real-life testing using Google Privacy Sandbox APIs. Key features include a unified framework for testing, anonymized data analysis, and accelerated learning opportunities. The program aims to guide advertisers in targeting, optimization, and measurement in a world without third-party cookies, ensuring marketing effectiveness and privacy protection.