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"Inside Apple's Turbulent Journey to Build a Car: Talks with Mercedes, Design Details, and the Demise of a Dream"

1 min read
Source: 9to5Mac
"Inside Apple's Turbulent Journey to Build a Car: Talks with Mercedes, Design Details, and the Demise of a Dream"
Photo: 9to5Mac
TL;DR

Apple had been working on its own electric car project since 2014, with negotiations for partnerships with Mercedes-Benz and Ford, discussions with Elon Musk about buying Tesla, and even a potential deal with luxury automaker McLaren. The ambitious project, initially led by CEO Tim Cook, faced challenges and frustrations, leading to the shutdown of the Titan project, costing Apple around $1 billion a year.

Topics:businesstechnology#apple#autonomous-driving#electric-car#mercedes-benz#project-cancellation#technology
Share this article
  1. Apple talks with Mercedes detailed in new Apple Car report  9to5Mac
  2. Apple Car’s Crash: Design Details, Tim Cook’s Indecision, Failed Tesla Deal  Bloomberg
  3. Crash of the Titan: a short history of Apple's doomed car project  The Verge
  4. Apple, Tesla, and the Dying Dream of Self-Driving Cars  New York Magazine
  5. Apple Cancels Its Car Project: Good Or Bad News? (NASDAQ:AAPL)  Seeking Alpha

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