Judge rejects DOJ bid to force Google to sell AdX, opts for behavioral remedies

TL;DR Summary
A Virginia judge rejected the DOJ’s bid to force Google to divest its online ad exchange AdX, ruling that while Google’s ad-tech practices harmed competition, a forced sale is unnecessary and behavioral remedies will suffice; AdX is a small revenue share for Google, and this marks the third consecutive setback for big-tech breakup efforts.
- Google defeats US justice department bid to force ad tech sale The Guardian
- Google’s advertising tech monopoly doesn’t need to be broken up, judge says The Washington Post
- Google won't be forced to break up its ads business Axios
- US judge rejects bid to break up Google’s ad business Al Jazeera
- Google Won’t Be Forced To Sell Ad Tech Business Despite Monopoly, Judge Rules forbes.com
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