Judge rejects DOJ bid to force Google to sell AdX, opts for behavioral remedies

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Source: The Guardian
Judge rejects DOJ bid to force Google to sell AdX, opts for behavioral remedies
Photo: The Guardian
TL;DR Summary

A Virginia judge rejected the DOJ’s bid to force Google to divest its online ad exchange AdX, ruling that while Google’s ad-tech practices harmed competition, a forced sale is unnecessary and behavioral remedies will suffice; AdX is a small revenue share for Google, and this marks the third consecutive setback for big-tech breakup efforts.

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