Lawmakers propose bills to break up Big Tech's ad dominance.

1 min read
Source: Gizmodo
Lawmakers propose bills to break up Big Tech's ad dominance.
Photo: Gizmodo
TL;DR Summary

A bipartisan group of Senators, including Ted Cruz and Elizabeth Warren, have proposed the AMERICA Act, which aims to break up the digital ad dominance of companies like Google and Meta. The bill would prohibit companies from owning multiple parts of the digital ad ecosystem if they process more than $20 billion in digital ad transactions. The proposed legislation could affect almost every big tech company from Apple to Amazon. The bill takes several steps to address the issue of digital antitrust, including compelling companies to protect their customers and competition and erecting firewalls to prevent abuse and conflicts of interest.

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