Mark Cuban urges a people-first PR play for AI data centers

Billionaire Mark Cuban says the fight over AI data centers is really about public sentiment toward AI and wealth concentration. To win the PR battle, AI/data-center companies should engage communities directly—visit towns, collaborate with artists and creators and their unions, offer financial support to protect work, and avoid celebrity endorsements. He argues this people-first approach, not flashy ads, is necessary as AI likely creates two camps: those adept at AI and everyone else, and that aid to communities facing job disruption will ultimately benefit the business.