Mastering GenAI Becomes a Core Skill in the AI-Driven Workplace

University of Vaasa research finds that workers who treat generative AI as a collaborative partner become more engaged and better positioned for long-term careers as AI integrates into daily work. The study emphasizes trust management and introduces an eight-step framework for organizations to move from experimentation to integrated GenAI use, signaling an AI-native future where AI is woven into workflows. While some roles may vanish, new opportunities in AI infrastructure and digital services are expected, making GenAI mastery a core career skill.